Back in the early 1990's, officials in Las Vegas were trying to figure out how to bring business back from The Strip to the downtown area.
One idea was to build a full-lize replica of Star Trek's Enterprise. It would include all of the key rooms/locations and also have live shows.
Most everyone loved the idea, but an executive from Paramount felt that if the attraction were a flop, it would be a highly visible flop forever, as opposed to a bad movie that people forget about after a few months.
It could have been pretty neat!
http://io9.com/5900012/how-las-vegas-missed-out-on-a-life+sized-starship-enterprise
http://io9.com/5900012/how-las-vegas-missed-out-on-a-life+sized-starship-enterprise
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